Marketing is a tool for forming the customers’ demand, which can generate willingness to purchase.

Its areas:

Market research

• identifying the target group
• product and brand monitoring
• price sensibility monitoring
• measuring customers’ satisfaction

Qualitative research

We examine the consumers’ attitude and motivations; we look for the answers to questions “how” and “why”. The focus groups and the depth interviews make us able to know the emotional causes that control the target groups’ behavior.

Quantitative research

It is a quantitative measuring technique which produces numerical, concrete and creditable data. In case of adequate sampling procedures it is possible to make conclusions about the whole researched population. Editing a questionnaire is cardinal; they can be filled in personally, phone or on-line.